Affect is a critical construct in marketing, particularly within the area of branding. Despite the extensive body of research on affect in marketing, there appears to be [...]

Advances in behavioral genetics provide a game-changing paradigm shift in the development of an accurate framework for a more precise marketing segmentation strategy. Gen[...]

Reducing the difference between on peak and off peak demand has long been recognized by utilities as an effective way of cutting the cost of producing electricity. Moreov[...]

Digital piracy and the emergence of new distribution channels have changed the dynamics of supply chain coordination and created many interesting problems. There has been[...]