ABSTRACTBRIAN KEITH FOREMAN. An investigation of the success of organizations involved in community engagement initiatives. (Under the direction of DR. DAVID M. DUNAWAY)O[...]

Affect is a critical construct in marketing, particularly within the area of branding. Despite the extensive body of research on affect in marketing, there appears to be [...]

The overall goal of the research conducted throughout this study was to develop a proposed "best practice" workflow for the rapid development and visualization of BIM mod[...]

Advances in behavioral genetics provide a game-changing paradigm shift in the development of an accurate framework for a more precise marketing segmentation strategy. Gen[...]

Entrepreneurial enterprises take risks, innovate, and remain proactive in seeking business opportunities. For the past 30 years, entrepreneurial orientation theory has be[...]

This research advances knowledge related to the potential role, antecedents, and benefitsof social media in relationship marketing. With rapidly changing consumer expecta[...]

AbstractRITA WINBORNE. Blockchain and The Transformation of Inequitable Markets. (Under the direction of DR. SUNIL EREVELLES)Markets are inherently inequitable. Markets r[...]