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Abstract

This study addresses gaps in the recruitment literature by drawing on signaling theory to explore how Fortune 500 firms (n = 91) signal CSR initiatives to attract applicants. A mixed-methods design incorporating topic modeling and qualitative interpretation of latent topics in website text was used to address the research questions. Findings include a taxonomy of the CSR-related signals on Fortune 500 firms’ websites and indicate that these signals are emphasized to different extents and diverge from academic literature on CSR.

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