Search results
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Title
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Customer Loyalty Improvement Recommender System (CLIRS)
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Author
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Tarnowska, Katarzyna
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Date Created
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2018
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Subjects--Topical
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Computer science
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Description
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This dissertation presents a novel data-driven approach to solve the problem of improving customer loyalty and customer retention. The data mining concepts of action rules and meta actions are used to extract actionable knowledge from customer sur...