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Publication Type
doctoral dissertations (1)
Author
McGuire, Layne (1)
Date
Subject
Genetics (1)
Marketing (1)
Department
Business Administration (1)
Publication Type
doctoral dissertations (1)
Author
McGuire, Layne (1)
Date
Subject
Genetics (1)
Marketing (1)
Department
Business Administration (1)
Niner Commons - UNC Charlotte - J. Murrey Atkins Library
1
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McGuire_uncc_0694D_13570
The Genomics Revolution and Its Marketing Implications
McGuire, Layne
Genetic characteristics drive around 50% of human behavioral traits. The capacity of genes to help predict consumer behavioral traits may far exceed that of current behav[...]
2023
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doctoral dissertations
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