A qualitative study design was used to describe the perceptions and beliefs about higher education of seven first generation college Latino male students enrolled in higher education in the Southeastern part of the U.S. The purpose of this investigation was to explore the students' experiences regarding the various factors, which they perceive may have had an impact on their pursuit of higher education. Further, an examination of the academic motivation and aspirations of first generation college Latino males was an integral part of this study. The findings from this study may shed light on the implications for future research, practice, and policy which may impact the greater Latino population in both North Carolina and the United States. Findings may be discussed and presented to Latino students, Latino parents, and school and college counselors to stimulate awareness and potentially effect change with regard to first generation college Latino male educational decisions.