Since 2000, the anthropology of Christianity significantly grew in the scholarly literature. However, there remains this odd gap in examining Christians and their activities in college campuses. This paper attempts to fill this gap by doing ethnographic research on Christian campus ministries in a public university in the South. I argue that the ministries’ leadership appropriate the neoliberal concept of "human capital" in their discourse and seeks to instill in college students what I call a "missional subjectivity," which is a self that believes it is their personal individual responsibility to produce disciples for Christ to help fulfill the Great Commission and proliferate the world with the Gospel. These campus ministries also provide students with several tracts, brochures, websites, phone applications, and books that I analyze as "technologies of the self" to modify students into more "effective and efficient" disciple-makers by improving their evangelism and discipleship skills.