This work aims to illuminate the cultural institution of the fandom by approaching it from the vantage point of Religious Studies while seeking to avoid the obvious similarities of devotion and social organization so often brought to the table with regards to the study of fandom and religion. By eschewing such facile analogues my aim is to offer a fresh take on the subject by instead drawing out the internal mechanisms which animate and propel both religious and fandom based groups to action while arguing that fandoms can be understood as functioning in ways which are similar, if not identical, to the practices of organized religions, thus constituting what scholar Robert M. Price has called "recreational religious activity."To better illustrate this argument this work will focus its attention on one fandom in particular, the relatively nascent group known as Bronies; or adult male fans of the hit animated TV show My Little Pony: Friendship is Magic (2010-Present). Since their inception Bronies have become figures of much media attention, attracting primarily positive but also occasionally negative commentary, as well as numerous misconceptions about their attraction to the show, their fan activities, and the internal gender politics at work within the group. This works aims to clarify these issues as well.