Many institutional repositories continue to struggle with low engagement. A combination of factors are often at play, including overburdened faculty, confusion about copyright, lack of awareness, and limited staff resources. Atkins Library at UNC Charlotte sought to address this issue by strategically leveraging citation and copyright information that already existed in a citation database to grow their institutional repository, Niner Commons. Keeping user needs and staff limitations top of mind, the Atkins Library launched a project to reframe the approach to increasing participation with the repository: instead of continuing to expect users to deposit works on their own, the library developed a service in which staff could quickly and sustainably deposit works on behalf of users.