Electronic resources are more frequently acquired for library collections, and the need to obtain and analyze e-resource usage data for collection decisions is a key component to the day-to-day work for e-resource librarians. The ability to effectively and efficiently obtain usage data for e-resources has changed and evolved, particularly since the creation of the COUNTER code of practice and the SUSHI protocol. The library services platform, Ex Libris' Alma, provides librarians with a way to gather and analyze COUNTER usage data through Alma Analytics— but is it really as easy as it sounds? This presentation will demonstrate how the J. Murrey Atkins Library at UNC Charlotte explored the capabilities of using Alma Analytics for visualizing and analyzing COUNTER usage data. Presented at the NC Serials Conference 2022. The presentation recording is available at https://youtu.be/6cYmJp5xpo8