This study examines the media's unique role in shaping the public view of professional purity and how such attitudes impact the institutional and public responses of Neonatal Intensive Care (NICU) nurses. Through a qualitative thematic analysis of news coverage, we will analyze the coverage of Sierra Samuels, a NICU nurse, who was fired after sparking controversy after being accused of mocking a newborn with gastroschisis on Instagram. This posting provoked a debate on the potential impacts of the use and misuse of social media in the healthcare industry. Overall, this study discusses the role of social media in NICU nurse communication, which further questions the presence or lack thereof of media policies currently in place by the healthcare community.