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Abstract
In recent years, government genres have been largely under-studied within linguistic and rhetorical studies. To allow for a better image and more accessible government, it is imperative that online political genres receive attention. This study aims to add to the conversation of genre analyses of political web pages that are created by governments, by investigating what comprises the genre of the Policy Issues Webpage within two governments’ websites: The United States’ Department of State and Germany’s Auswärtiges Amt. Using the Swalesian (1990) genre model supplemented by Askehave and Nielsen’s (2005) updated digital genre model, this study names and defines the Policy Issues Webpage genre by determining the communicative purpose realized by moves realized by rhetorical strategies. To better understand the variation of features between language cultures, a cross-linguistic analysis supported by the Bax (2011) heuristic is used to contrast and analyze the differences between the two governments.