In an era marked by globalization and digital connectivity, the consumption of culinary content has undergone significant transformation. This study delves into the intricate dynamics of authenticity within the realm of online culinary discourse, focusing on the evaluation of creators by everyday users on YouTube. Drawing from previous research that explores cosmopolitanism, gender, race, and cultural identity, this research sheds light on how authenticity is perceived and negotiated on the social media platform, YouTube.Through an analysis of user interactions and comments, the study explores three distinct dimensions of authenticity evaluation: cosmopolitan authenticity, social and situational authenticity, and home authenticity. Cosmopolitan authenticity reveals how users draw upon their cultural experiences to discern the genuineness of culinary content, reflecting an increasingly diverse and omnivorous culinary landscape. Conversely, social and situational authenticity exposes the pervasive influence of gender and racial stereotypes in shaping evaluations of food creators, illuminating the complex interplay between identity and culinary legitimacy. Lastly, home authenticity emphasizes the impact of personal experiences and familial traditions in defining authenticity criteria, highlighting the role of digital platforms in cultural preservation and revival. By shifting the focus from professional spheres to everyday online interactions, this study sheds light on our understanding of consumer behavior and offers practical implications for content creators, policymakers, and scholars in the fields of food studies and digital culture. By highlighting the significance of user perspectives across diverse culinary contexts and geographies, this research contributes to the ongoing dialogue on cultural diversity, representation, and authenticity in the digital era.