As technology continues to develop and social media platforms become more commonly used for various reasons, it is important to understand the overarching impact this has on our younger generations. This study looked at influencers, identity, and the internet and how young girls create their identity through Instagram. There has been prior research showing evidence of the good and the bad social media has to offer, but it is important to note how it is being interpreted. I was able to use affect control theory as a theoretical framework for this study and offer a new approach to prior research. I conducted multiple interviews with college-aged women to discuss old and new posts they shared on their Instagram using photo elicitation method and the scrollback method. Participants also filled out the Rosenberg self-esteem survey that allowed me to analyze the results against the discussion of the interviews to present my findings. Multiple dualities of affect control theory components were found throughout the analysis. While this study presented a few limitations, this study brought forward more significant aspects of the theory and encourages future research to explore more of the "why."