Once an essential part of selecting presidential nominees, national presidential conventions have dramatically changed in recent decades. In part due to the shifts in media and the rise of personalized politics, conventions now represent a form of political theater. While previous studies have focused on understanding either one speech or one convention, to my knowledge, there is has not been a study that critically compares and contrasts both conventions to understand their voter appeal strategies. I conducted a content analysis of 2020 convention speeches to demonstrate how both parties construct liberal and conservative social identities. My analysis identifies six themes that appear in both conventions, including strength, tradition, order, progress, and humanity. Overall, my analysis reveals that the speeches at the RNC focus on ideas of fear and safety, while the DNC speeches focus on ideas of hope and change. The parties share a commonality by presenting these emotions through stories and interpretations of current and historical events. Voters were also viewed differently, with the RNC viewing them as vehicles for re-election and the DNC viewing them as agents for change. Findings from this study have the potential to help aid research in Sociology, Political Science, and Communications, as well as possibly sparking new ideas for those trying to find solutions to long-standing consequences due to partisanship in the United States.