Customer satisfaction has been talked about for centuries. While the use of it in the industry as a performance measurement tool to communicate value to the owners has come to light in the recent years, the use of customer satisfaction measurements in the industry with the constant change in the dynamics of the market will help contractors to survive and differentiate from the competition. Customer satisfaction tools help contractors to understand the needs of the customer, their demands, and their requirements. This directs them to build customer loyalty and retention. The contractors build a customer base which looks beyond the price and sustains contractor profitability.In the low-bid industry, where the selection of contractors is solely on financial indicators. The performance of the contractors does not meet the needs of the project and leads to low-client satisfaction and risks of the project. There are other performance measures which can be considered by owners and change their selection criteria.The purpose of this study is identified to use performance measures as a tool to strengthen proposals and to increase work opportunities for the contractors. The researcher surveyed sheet metal contractors and computed satisfaction levels of these contractors.iThe researcher also identified traits of high-performing contractors which would differentiate high-performing contractors to low-performing contractors. This research also communicates value to those owners who are ready to look beyond price and not be liable for non-performance of the project.