Search results
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Title
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The Genomics Revolution and Its Marketing Implications
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Author
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McGuire, Layne
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Date Created
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2023
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Subjects--Topical
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Marketing, Genetics
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Description
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Genetic characteristics drive around 50% of human behavioral traits. The capacity of genes to help predict consumer behavioral traits may far exceed that of current behavioral and Big Data paradigms. Genomic data thus represents a seminal paradigm...