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Blockchain and the Transformation of Inequitable Markets
Title
Blockchain and the Transformation of Inequitable Markets
Author
WINBORNE, RITA
Date Created
2023
Subjects--Topical
Industrial management, Marketing, Sociology
Description
AbstractRITA WINBORNE. Blockchain and The Transformation of Inequitable Markets. (Under the direction of DR. SUNIL EREVELLES)Markets are inherently inequitable. Markets replicate historical social norms and outdated business beliefs, they perpetua...
Brand Wonder
Title
Brand Wonder
Author
Lee, Michael
Date Created
2023
Subjects--Topical
Marketing, Industrial management
Description
Affect is a critical construct in marketing, particularly within the area of branding. Despite the extensive body of research on affect in marketing, there appears to be a substantial and surprising gap in the literature as it relates to one type ...
Building a brand and telling a story in perpetual crisis : launching a sustainable archives marketing strategy
Title
Building a brand and telling a story in perpetual crisis : launching a sustainable archives marketing strategy
Author
Cline, Tyler, Marcusse, Molly E.
Subjects--Topical
Marketing, Archives, Education, Higher, Mass media--Social aspects, Social media
Description
The American Heritage Center at the University of Wyoming began serious efforts to launch a marketing strategy in 2016, just as the University was hard-hit by a significant funding deficit. The marketing committee was tasked with modernizing and l...
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises
Title
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises
Author
Rutherford, Austin
Date Created
2021
Subjects--Topical
Entrepreneurship, Marketing
Description
This dissertation explores the association between Founder Social Identity and the twoleading component measures of market orientation: customer and competitor orientation. Using the typology of entrepreneurial identities developed by Fauchart and...
Is the Usage of Wearable Devices Worth it? A Study of Perceived Risks and Fashion on Intention to Adopt Wearable Devices
Title
Is the Usage of Wearable Devices Worth it? A Study of Perceived Risks and Fashion on Intention to Adopt Wearable Devices
Author
Lee, Edward
Date Created
2015
Subjects--Topical
Management, Industrial management, Marketing
Description
Wearable technology became popular not only in the consumer market, but also in the field of academic research. Studies related to smart wearables have increased dramatically during recent years. However, personal safety perspectives of wearable d...
SOCIAL DIALOGIC LISTENING: CONNECTING MARKETING ACTIVITY TO STRATEGY
Title
SOCIAL DIALOGIC LISTENING: CONNECTING MARKETING ACTIVITY TO STRATEGY
Author
Collins, Suzanne
Date Created
2020
Subjects--Topical
Marketing
Description
This research advances knowledge related to the potential role, antecedents, and benefitsof social media in relationship marketing. With rapidly changing consumer expectations,technology, and media, the marketplace is quickly evolving and firms ar...
The Genomics Revolution and Its Marketing Implications
Title
The Genomics Revolution and Its Marketing Implications
Author
McGuire, Layne
Date Created
2023
Subjects--Topical
Marketing, Genetics
Description
Genetic characteristics drive around 50% of human behavioral traits. The capacity of genes to help predict consumer behavioral traits may far exceed that of current behavioral and Big Data paradigms. Genomic data thus represents a seminal paradigm...
The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences
Title
The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences
Author
Whelan, Brian
Date Created
2021
Subjects--Topical
Marketing
Description
Despite the strong appeal of iconic brands, research on how consumers form attachments and loyalty to them has been limited. To fill this knowledge gap, this research is aimed at identifying factors that may determine consumers’ emotional attachme...
Understanding the Impact of Digital Marketing Capabilities and Female-owner Behaviors on the Performance of Entrepreneurially Oriented Firms in the Digital Economy
Title
Understanding the Impact of Digital Marketing Capabilities and Female-owner Behaviors on the Performance of Entrepreneurially Oriented Firms in the Digital Economy
Author
Johnson-Deberry, Darlene
Date Created
2023
Subjects--Topical
Entrepreneurship, Marketing, Sex role
Description
Entrepreneurial enterprises take risks, innovate, and remain proactive in seeking business opportunities. For the past 30 years, entrepreneurial orientation theory has been the basis of exploring organizational behavior and has proven to be a reli...