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Customer Loyalty Improvement Recommender System (CLIRS)
Title
Customer Loyalty Improvement Recommender System (CLIRS)
Author
Tarnowska, Katarzyna
Date Created
2018
Subjects--Topical
Computer science
Description
This dissertation presents a novel data-driven approach to solve the problem of improving customer loyalty and customer retention. The data mining concepts of action rules and meta actions are used to extract actionable knowledge from customer sur...
Recommender System for Improving Churn Rate
Title
Recommender System for Improving Churn Rate
Author
Duan, Yuehua
Date Created
2022
Subjects--Topical
Computer science
Description
Customer churn leads to higher customer acquisition cost, lower volume of service consumption and reduced product purchase. Reducing the outflow of the customers by 5% can double the profit of a typical company. Therefore, it is of significant value ...