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Brand Wonder
Title
Brand Wonder
Author
Lee, Michael
Date Created
2023
Subjects--Topical
Marketing, Industrial management
Description
Affect is a critical construct in marketing, particularly within the area of branding. Despite the extensive body of research on affect in marketing, there appears to be a substantial and surprising gap in the literature as it relates to one type ...
Moral Judgments on Health Motivated Transgressions: The Interplay of Moral Foundations, Empathy, and Political Identity.
Title
Moral Judgments on Health Motivated Transgressions: The Interplay of Moral Foundations, Empathy, and Political Identity.
Author
Fulton, Marviene
Date Created
2023
Subjects--Topical
Psychology
Description
During the COVID-19 pandemic, scientific guidelines were rejected by many conservatives in the U.S. This polarization could have contributed to conservative counties’ higher mortality rates. Given the potential for political ideology to influence ...
The Relationship Between Self-Verification and Emotion Regulation
Title
The Relationship Between Self-Verification and Emotion Regulation
Author
Glass, Shaina
Date Created
2023
Subjects--Topical
Psychology
Description
Self-verification is a form of confirmation bias in which people seek feedback that is consistent with existing self-views, and which is believed to be a factor in the persistence of affective disorders. While prior research shows that cognitive b...