Search results
-
-
Title
-
Customer Success and the Transformation of Customer Relationships
-
Author
-
Raines, MiKayla
-
Date Created
-
2022
-
Subjects--Topical
-
Marketing
-
Description
-
The construct of "customer satisfaction" has been used for several decades in marketing to achieve outcomes such as customer loyalty, word-of-mouth communication, resistance to competition, and customer equity. Recent research, however, has indica...