Search results
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Title
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Crowd Control: Organizing the Crowd at Yelp
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Author
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Askay, David
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Date Created
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2013
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Subjects--Topical
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Management, Communication, World Wide Web--Study and teaching
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Description
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This dissertation investigates how businesses are able to align the collective actions of a disconnected crowd with the strategic goals of the organization. I examined this questions within the context of the business review website Yelp through a...
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Title
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FUZZIER CONSTRUCTS IN CONTENT ANALYSIS: RATINGS FROM THE CROWD VS. TRADITIONAL EXPERTS
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Author
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Moffit, Miles
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Date Created
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2020
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Subjects--Topical
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Communication, Psychology
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Description
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The task of rating (or "coding") text data as a component of qualitative content analysis remains a time-consuming process. Advances in crowdsourcing platforms have presented novel opportunities to outsource this work away from the desks of academ...