Search results
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Title
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Crowd Control: Organizing the Crowd at Yelp
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Author
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Askay, David
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Date Created
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2013
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Subjects--Topical
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Management, Communication, World Wide Web--Study and teaching
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Description
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This dissertation investigates how businesses are able to align the collective actions of a disconnected crowd with the strategic goals of the organization. I examined this questions within the context of the business review website Yelp through a...