Search results
-
-
Title
-
Brand Wonder
-
Author
-
Lee, Michael
-
Date Created
-
2023
-
Subjects--Topical
-
Marketing, Industrial management
-
Description
-
Affect is a critical construct in marketing, particularly within the area of branding. Despite the extensive body of research on affect in marketing, there appears to be a substantial and surprising gap in the literature as it relates to one type ...