Search results
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Title
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Guilt, Pride, and Persuasion: Rethinking the Pathway to Charitable Contributions
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Author
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Kelly, Michael
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Date Created
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2022
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Subjects--Topical
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Marketing, Behavior therapy, Industrial management
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Description
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The conceptualization of the consumer as one who not only does and thinks but also feels has gained increased attention from both academics and practitioners alike in recent years. To better understand the effectiveness of advertisements as well a...
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Title
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Presidential Eulogies in the Wake of Mass School Shootings: A Call to Action
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Author
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Culletto, Gordon
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Date Created
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2019
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Subjects--Topical
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Communication, Political science, Rhetoric
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Description
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President Barack Obama described December 14, 2012 saying, "it continues to haunt me, it was one of the worst days of my presidency." That morning, a gunman stormed through the doors of Sandy Hook Elementary School and began opening fire on childr...
