Search results
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Title
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Blockchain and the Transformation of Inequitable Markets
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Author
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WINBORNE, RITA
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Date Created
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2023
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Subjects--Topical
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Industrial management, Marketing, Sociology
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Description
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AbstractRITA WINBORNE. Blockchain and The Transformation of Inequitable Markets. (Under the direction of DR. SUNIL EREVELLES)Markets are inherently inequitable. Markets replicate historical social norms and outdated business beliefs, they perpetua...
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Title
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Brand Wonder
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Author
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Lee, Michael
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Date Created
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2023
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Subjects--Topical
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Marketing, Industrial management
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Description
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Affect is a critical construct in marketing, particularly within the area of branding. Despite the extensive body of research on affect in marketing, there appears to be a substantial and surprising gap in the literature as it relates to one type ...
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Title
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Customer Success and the Transformation of Customer Relationships
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Author
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Raines, MiKayla
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Date Created
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2022
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Subjects--Topical
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Marketing
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Description
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The construct of "customer satisfaction" has been used for several decades in marketing to achieve outcomes such as customer loyalty, word-of-mouth communication, resistance to competition, and customer equity. Recent research, however, has indica...
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Title
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Guilt, Pride, and Persuasion: Rethinking the Pathway to Charitable Contributions
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Author
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Kelly, Michael
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Date Created
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2022
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Subjects--Topical
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Marketing, Behavior therapy, Industrial management
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Description
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The conceptualization of the consumer as one who not only does and thinks but also feels has gained increased attention from both academics and practitioners alike in recent years. To better understand the effectiveness of advertisements as well a...
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Title
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SOCIAL DIALOGIC LISTENING: CONNECTING MARKETING ACTIVITY TO STRATEGY
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Author
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Collins, Suzanne
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Date Created
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2020
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Subjects--Topical
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Marketing
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Description
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This research advances knowledge related to the potential role, antecedents, and benefitsof social media in relationship marketing. With rapidly changing consumer expectations,technology, and media, the marketplace is quickly evolving and firms ar...
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Title
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The Genomics Revolution and Its Marketing Implications
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Author
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McGuire, Layne
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Date Created
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2023
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Subjects--Topical
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Marketing, Genetics
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Description
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Genetic characteristics drive around 50% of human behavioral traits. The capacity of genes to help predict consumer behavioral traits may far exceed that of current behavioral and Big Data paradigms. Genomic data thus represents a seminal paradigm...