Search results
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Title
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SOCIAL DIALOGIC LISTENING: CONNECTING MARKETING ACTIVITY TO STRATEGY
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Author
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Collins, Suzanne
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Date Created
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2020
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Subjects--Topical
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Marketing
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Description
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This research advances knowledge related to the potential role, antecedents, and benefitsof social media in relationship marketing. With rapidly changing consumer expectations,technology, and media, the marketplace is quickly evolving and firms ar...