Search results
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Title
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Identity-Salient Language: Conceptualizing the Content Influence of Entrepreneurs
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Author
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Harris, Kimberly
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Date Created
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2023
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Subjects--Topical
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Entrepreneurship
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Description
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The purpose of this study is to explore the impact of identity-salient language on rapper performance. Social identity theory literature acknowledges that there is an in-group favoritism effect when entrepreneurs form a connective identity with th...
