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Understanding the Impact of Digital Marketing Capabilities and Female-owner Behaviors on the Performance of Entrepreneurially Oriented Firms in the Digital Economy
Title
Understanding the Impact of Digital Marketing Capabilities and Female-owner Behaviors on the Performance of Entrepreneurially Oriented Firms in the Digital Economy
Author
Johnson-Deberry, Darlene
Date Created
2023
Subjects--Topical
Entrepreneurship, Marketing, Sex role
Description
Entrepreneurial enterprises take risks, innovate, and remain proactive in seeking business opportunities. For the past 30 years, entrepreneurial orientation theory has been the basis of exploring organizational behavior and has proven to be a reli...