Marketing, Archives, Education, Higher, Mass media--Social aspects, Social media
Description
The American Heritage Center at the University of Wyoming began serious efforts to launch a marketing strategy in 2016, just as the University was hard-hit by a significant funding deficit. The marketing committee was tasked with modernizing and l...
When tackling born-digital records on older media, it is often necessary to utilize period hardware for transfer. This hardware is often obsolete and cannot be sourced through large centralized procurement processes at some Universities. Sometimes...