THE PRAGMATISM OF FOOD PORN: MODERN MEDIA AS A MODE OF ZEN PERPETUATION

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Haley, G. (2018). THE PRAGMATISM OF FOOD PORN: MODERN MEDIA AS A MODE OF ZEN PERPETUATION. Unc Charlotte Electronic Theses And Dissertations.
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Abstract

The revolving door of food trends – particularly those regarding vegetarianism and veganism – provides a unique opportunity for food cultures that are traditionally associated with religions to sit down at the table and enter the conversation. This thesis aims to investigate how the tradition of shōjin ryori – Japanese temple cuisine – manages to eke out a niche for itself within the broad genre of vegetarian cookbooks by altering the presentation of the teachings found in Dōgen Zenji’s Tenzo Kyōkun to better reach a large "spiritual-but-not-religious" audience. Not only do I look at the textual shifts present in the cookbooks that serve as the project’s data set, but also what role the modern fixation on visual aesthetics via social media (namely Instagram) play in promulgating these teachings. I argue that the changes in presentation and the decisions made regarding visual representation in the cookbooks are pragmatic moves on the parts of their authors, editors, and publishers that incorporate both the need to remain present in the global marketplace as well as the desire to encourage proliferation in today’s generations.

Details
Author

Haley, Gabrielle

Title

THE PRAGMATISM OF FOOD PORN: MODERN MEDIA AS A MODE OF ZEN PERPETUATION

Physical Description

1 online resource (52 pages) : PDF

Date

2018

Degree Granting Institution

University of North Carolina at Charlotte

Abstract

The revolving door of food trends – particularly those regarding vegetarianism and veganism – provides a unique opportunity for food cultures that are traditionally associated with religions to sit down at the table and enter the conversation. This thesis aims to investigate how the tradition of shōjin ryori – Japanese temple cuisine – manages to eke out a niche for itself within the broad genre of vegetarian cookbooks by altering the presentation of the teachings found in Dōgen Zenji’s Tenzo Kyōkun to better reach a large "spiritual-but-not-religious" audience. Not only do I look at the textual shifts present in the cookbooks that serve as the project’s data set, but also what role the modern fixation on visual aesthetics via social media (namely Instagram) play in promulgating these teachings. I argue that the changes in presentation and the decisions made regarding visual representation in the cookbooks are pragmatic moves on the parts of their authors, editors, and publishers that incorporate both the need to remain present in the global marketplace as well as the desire to encourage proliferation in today’s generations.

Genre

masters theses

Subjects--Topics

Religion
Area studies

Subjects--Places

Asia

Degree

M.A.

Keywords

Buddhism
Food
Japan
Zen

Subject Area

Religious Studies

Advisor(s)

Robinson, Joanne

Committee Members

Kaloyanides, Alexandra
White, Daniel

Degree Note

Thesis (M.A.)--University of North Carolina at Charlotte, 2018.

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Rights Holder Information

Copyright is held by the author unless otherwise indicated.

Identifier

Haley_uncc_0694N_11731

Permalink

http://hdl.handle.net/20.500.13093/etd:34