In September of 2017, BuzzFeed News launched a morning television show that airs live on Twitter five days a week. AM to DM represents one of the first disruptions of a 60-year-old genre with an emphasis on audience participation, an editorialized point of view, and social media. This study applies critical discourse analysis to learn how AM to DM has updated the morning show genre for a millennial audience by letting social media lead content creation, recreating an ideal millennial workplace, and emphasizing virality through technology. Implications for the future of television, including shifts in how content is made, how we speak about television culturally, and how media is consumed are also discussed.
