PRICING STRATEGIES FOR ONLINE MULTIPLAYER GAMES

1 online resource (145 pages) : PDF

2013

University of North Carolina at Charlotte

This dissertation examines the different pricing strategies available to online multiplayer game publishers. We develop mathematical models of the pricing decision that the publisher engages in and conduct a numerical experiment to identify critical parameters for the pricing decision. We also develop an agent based simulation to further examine the influence of these parameters on the dynamics between the publisher and consumers and make recommendations about the conditions under which certain pricing strategies are superior to others.

doctoral dissertations

Information technology
Business

Ph.D.

Agent Based Simulation
Multiplayer
Online Games
Pricing

Information Technology

Khouja, Moutaz

Saydam, Cem
Zhou, Jing
Cooper, Doug
Scott, Cliff

Thesis (Ph.D.)--University of North Carolina at Charlotte, 2013.

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Parker_uncc_0694D_10520

http://hdl.handle.net/20.500.13093/etd:1383